Keystone

FAQ

Straight answers.

Everything people ask me, answered the way I'd answer over text: plainly. If your question isn't here, just ask — text or call 878-218-8750.

Getting started

It's me — one local person in Lancaster County, Pennsylvania — building professional, custom websites for small businesses, starting at $79/month. I build the site, I keep it updated month to month, and I answer the phone when you call. Not an agency, not a team, not an overseas shop.

Local Pennsylvania small businesses — trades and home services, salons and barbershops, restaurants and food trucks, contractors and remodelers, solo professionals, local shops, and brand-new businesses just opening. Basically any small business that either has no website or has one that looks rough on a phone, loads slow, or never shows up on Google.

Pennsylvania — especially Lancaster County — is home base and who I know best. But everything's handled remotely, so I work with small businesses elsewhere too. If that's you, just reach out and ask.

Maybe — send me the link and I'll pull it up on my phone and tell you what I'd change. That look is free either way. Sometimes the fix is a rebuild, sometimes it's cleaning up what you've got. I'll be straight about which, and I won't tell you to rebuild something that's fine.

Yes — that's a lot of what I do. Plenty of good businesses run on word of mouth and a Facebook page and nothing else. I build you a real site from zero: a custom site that works on a phone and shows up on Google when a neighbor searches for what you do. Starting at $79/month.

Pricing and what's included

Starting at $79/month for the Starter plan. There are three plans — Starter ($79/month), Business ($129/month), and Pro ($199/month) — so you can match the site to what your business actually needs. Each one is a professional, custom website, built and kept up by one local person.

For my first three founding clients, no — the setup fee is waived in exchange for an honest review once your site is live. After those three spots are gone, each plan has a one-time setup fee — $99 for Starter, $149 for Business, $249 for Pro — stated plainly before you commit. Either way, no hidden fees.

The Starter plan is a custom site built for you (not a template you finish yourself) — 3–5 pages, made to work on a phone and set up to show up on Google, with hosting and SSL included, and me keeping it current: 2 content-update requests a month for when your hours, prices, or services change. Business adds more pages, fuller on-page SEO, and lead capture; Pro adds e-commerce or booking, Stripe checkout, and advanced SEO. The full breakdown is on the pricing page.

Yes — hosting is rolled into every monthly plan. Your site stays online and I handle the technical side. Nothing separate to buy or manage.

You'll need a domain — either the one you already own, or a new one, usually about $10–20 a year straight from the registrar. I'll help you pick it and get it pointed at your site, and I don't mark it up. It's registered in your name, so it's yours — always.

No catch. It's a monthly plan instead of one big check. I spread the cost out and keep hosting, updates, and support rolled in — so you're never hit with a huge bill or left alone after launch. It's one local person keeping it simple, not a big agency with overhead to cover.

A one-time agency site usually runs thousands of dollars. It looks great the day it launches — then your hours change, you add a service, and the site's wrong, or you're paying by the hour for every edit. Starting at $79/month spreads that cost out and keeps the site handled after launch. The honest tradeoff: over enough years, monthly can add up past a one-time build — but that one-time price usually doesn't include hosting, updates, fixes, or someone on call. And if you'd rather own it outright from day one, I offer a one-time buyout too (more on that below).

You probably can build something. The real question is whether it gets finished, works on a phone, shows up on Google, and gets updated when your hours or prices change. Most do-it-yourself sites stall half-done and go stale — not because the tools are bad, but because you're busy running the actual business.

Yes. The base plan covers a clean, professional site for most local businesses. Need more — extra pages, help with photos and words? Those are add-ons on top of the plan; tell me what you're after and I'll quote it, plain and upfront. Full online stores and built-in booking live on the Pro plan, and I'm always happy to link your site to a booking tool you already use.

Contract, cancellation, and ownership

No long contract. It's month to month — just give me 30 days' notice to cancel. No early-termination fee. Month to month is the point: you stay because it's working, not because you're stuck.

Yes — any time, with 30 days' notice. No early-termination fee, no hard feelings.

On a monthly plan, the site runs as part of the service — hosting and updates are built in, so you're licensed to use it while your plan is active. If you cancel, it comes offline. But your domain is registered in your name and stays yours, and I hand over your photos and text so you're never starting from zero. If you want to keep the site itself, you can buy it out and own the code and content outright. I'll be straight about all of this before you sign on, not after.

Yes. Alongside the monthly plans there's a one-time buyout — $599 for Starter, $999 for Business, $1,799 for Pro — where you pay once and own all the code and content outright. After that you arrange your own hosting (usually $10–30 a month) and handle maintenance going forward. And if you start on a monthly plan and later decide you want to own it, I'll credit what you've already paid toward the buyout.

The rate you start at is the rate you keep, for as long as you're with me. No creeping price hikes.

The process and timeline

Most sites go live in about 2–4 weeks once I've got your photos, hours, and a list of what you do — and I'll give you an exact launch date before we start. I'd rather promise you a real date than a vague guess.

Three steps. 1: We talk — tell me about your business, or just send me your name and I'll tell you what I'd fix, free. 2: I build it — I write it, design it, and set the whole thing up, and give you an exact launch date before we start. 3: I keep it handled — when something changes, you text me and I update it. Starting at $79/month.

A few photos, your hours, a list of what you do, and a rough description of your business — about 30 minutes of sending me things. I take it from there.

Not much, and that's the point. I do the building — I just need photos, hours, and what you do, then I take it from there. When something needs to change later, you send me a text and I handle it. You're not learning a dashboard or chasing anyone.

I write it. Tell me about your business — what you do, who you do it for — and I'll turn it into the pages. You look it over and tell me what to tweak.

Google, results, and trust

I set your site up so you can get found on Google when someone in your town searches for what you do — the right pages, your business name, your service, your area. What I won't do is promise you the #1 spot or a specific ranking. Nobody honest can guarantee that, and anyone who does is selling you something.

Here's the honest version: a good site doesn't magically make the phone ring — but it stops you from losing the customers you're already earning. Your referrals Google you before they call. A clean, fast, mobile site catches those people instead of handing them to a competitor. I won't promise you a number of new customers, because I can't control that and I won't lie to you about it.

Because when you call, you get me — the person who actually built your site — not a support queue or an overseas team. I'm in Lancaster County, Pennsylvania. I don't take a big check and disappear; keeping your site current is the job, not a favor I might get to. And there's no big bill upfront, so you're not betting thousands on someone you just met.

I'm early, and I'm building my Lancaster County portfolio — that's exactly why my first three clients get the founding deal (setup fee waived, rate locked). Happy to walk you through exactly how I'd approach your site: send me your business name and I'll show you what I'd change, free.

After launch and support

It doesn't go stale on you. Most sites get built and then quietly go wrong the day your hours change or your prices go up. I keep yours current — that's what the monthly plan is for. You're not on your own after launch.

You text or call me and tell me what changed — new hours, a price, a service, a photo — and I make the change. The Starter plan includes 2 content-update requests a month, and the higher plans include more.

That's on me. Hosting and the technical side are handled as part of the plan — if something goes wrong with the site, you tell me and I fix it. You're not troubleshooting your own website or calling a hosting company's support line.

Basic Google setup so you can get found is part of building the site. Paid ad campaigns and full ongoing SEO are a different thing — those aren't what I do, and I keep that clearly separate so nobody confuses the two.

Still wondering something?

Text me your business name and I'll pull up your site and tell you what I'd fix — free, no pressure. Or book a quick call, whatever's easier.