Websites
12 Things Every Small-Business Website Needs
June 24, 2026 · 5 min read
Whether you're building a new site or fixing your current one, here's a plain checklist of what a small-business website actually needs to bring in customers.
The essentials
- A clear headline that says what you do and where
- Your phone number, visible and tap-to-call on mobile
- A fast, mobile-friendly design
- One obvious main action — call, book, or request a quote
- Your services, described in plain words
- Your service area or location
- Your hours
- A simple contact form
- A few genuine reviews or testimonials
- Photos of your actual work
- Local SEO basics so Google can find you
- SSL security (the padlock in the address bar)
The five-second test
Pull your site up on your phone. In five seconds, can a stranger tell what you do, where you do it, and how to contact you? If not, that's where to start.
Missing a few of these? That's exactly what I fix. Get a free audit and I'll tell you which ones your site is missing.