Getting found
Do you need a website if you have Facebook?
June 17, 2026 · 4 min read
If your business already has a busy Facebook or Instagram, it's fair to ask whether you need a website at all. Social media is powerful — but it isn't a substitute. Here's where each one fits.
What social media does well
- Keeps you in front of people who already follow you
- Easy, free, quick to post updates and photos
- Great for building a community and showing personality
Where it falls short
- You don't own it — the platform sets the rules and can change reach overnight
- It's hard for new customers to find you through a Google search
- Limited for taking bookings, orders, or payments cleanly
- An algorithm decides who sees your posts, not you
What a website does that social can't
- It's yours — no platform can take it away or bury it
- It can show up in Google when people search for what you do
- It can take bookings, orders, and payments on your terms
- It looks established and credible in a way a profile doesn't
The best setup: both, working together
You don't have to choose. Social media is where you stay in touch and show your day-to-day; your website is the dependable home base that customers and Google can always find. Use social to reach people, and point them to your site to take action.
The short version
- Social media is great for reach and personality
- But you don't own it and it's hard to be found through search
- A website is yours, shows up in Google, and can take bookings and payments
- Best results come from using both together
If you've been getting by on a Facebook page, a simple, well-built website is the piece that turns followers into customers — and makes you findable by everyone who isn't already following you.